We’ve been receiving a lot of communication lately from current clients as well as new clients about how to stand out quickly and become visible to more people. Uncertain times and the change in flow of new clients and customers can leave businesses looking for a way of pivoting, as the market pivots, or adapting their website in order to continue to bring in new business. So how can we adapt quickly to changing...
Last week, we touched on Testimonials, and how these amazing pieces of content can build trust with your customer about a topic that you can’t explain yourself – that you’re better at what you do. Now I am going to continue on with something else that builds trust with your audience and helps convert that trust into eventual sales. In fact, this piece of content is so powerful, over 80% of businesses have now decided...
Last week we furthered our discussion on connecting with your visitor – we explained how personal stories can have a great impact on this. Your goal as a company should be to tell people about all of the ways that you are different from any of the other companies out there, and you can achieve that except in one area – and it’s an important one. You cannot tell people how you are better at what you do. Luckily, while...
Pictured above: Paul Henczel, founder of Story Academy, and author of the book "Miracle in a Mill". In this particular picture, he was speaking at "My Story Mondays" in Vancouver; a place where an adult can share a story and elevate themselves while inspiring others. Last week we started discussing with you about the power of connecting. Connecting with your customer or client is critical – if they feel comfortable with...
Yes, that's down below. And yes, it took us forever to put pictures of ourselves online. We're learning too. For the majority of business owners, whether they are solopreneurs or entrepreneurs with a few employees, or owners of even larger businesses – the quest to differentiate your business from your competition is an ongoing battle. We’ve already mentioned a couple of ways this can be achieved, but your goal takes...
Extending our lists of content sins that website owners commit is another simple to identify yet so-often ignored content faux pas that will leave visitors to your site confused and unsure about being there. It ranks high up with other advice for running a business such as “ask for the sale” and setting clear and defined goals: it’s the sin of not telling a potential customer what you can do for them. It happens more...
It may seem self-explanatory, but websites all over the internet are guilty of this content sin; not telling their audience what their purpose is. It may seem simple – you make widgets and sell them. The bigger explanation, the one your audience wants to know, is why you make and sell widgets. This can be done through a few avenues, and all of them can be important. Some websites can make a statement in the first...
Chewie Tip #1 This is really exciting for us – For the coming year, Chewie Media will be providing you with weekly “Chewie Tips” for creating a better online presence for your business. For our first series of videos, we’ll be covering what you can do when planning your website to make sure you have the best of everything you need to have on your website. This first series of videos will be on the importance of content...
Adapting When We Need To Adapt
You Built A Website – Now What?!
Videos Make Visitors Happy
Testimonials are Terrific
Tell a Personal Story