Marketing

Here Are Some Of The Things Going On Lately

 

Adapting When We Need To Adapt

Adapting When We Need To Adapt

We’ve been receiving a lot of communication lately from current clients as well as new clients about how to stand out quickly and become visible to more people.  Uncertain times and the change in flow of new clients and customers can leave businesses looking for a way of pivoting, as the market pivots, or adapting their website in order to continue to bring in new business.  So how can we adapt quickly to changing...

read more
You Built A Website – Now What?!

You Built A Website – Now What?!

I heard a quote by Maya Angelou this morning that really spoke to me – “Nothing Will Work Unless You Do”. Your website is a VERY powerful tool in terms of getting your messaging across. It increases the professionalism of your site, and the overall appearance of your business and ultimately of you as the owner. There is a lot that your website can do for you!   1. Bring People To Your Site with SEO. If you’ve spent...

read more
Videos Make Visitors Happy

Videos Make Visitors Happy

Last week, we touched on Testimonials, and how these amazing pieces of content can build trust with your customer about a topic that you can’t explain yourself – that you’re better at what you do. Now I am going to continue on with something else that builds trust with your audience and helps convert that trust into eventual sales. In fact, this piece of content is so powerful, over 80% of businesses have now decided...

read more
Testimonials are Terrific

Testimonials are Terrific

Last week we furthered our discussion on connecting with your visitor – we explained how personal stories can have a great impact on this. Your goal as a company should be to tell people about all of the ways that you are different from any of the other companies out there, and you can achieve that except in one area – and it’s an important one. You cannot tell people how you are better at what you do. Luckily, while...

read more
Tell a Personal Story

Tell a Personal Story

Pictured above: Paul Henczel, founder of Story Academy, and author of the book "Miracle in a Mill". In this particular picture, he was speaking at "My Story Mondays" in Vancouver; a place where an adult can share a story and elevate themselves while inspiring others. Last week we started discussing with you about the power of connecting. Connecting with your customer or client is critical – if they feel comfortable with...

read more
Use Your Face!

Use Your Face!

Yes, that's down below. And yes, it took us forever to put pictures of ourselves online. We're learning too. For the majority of business owners, whether they are solopreneurs or entrepreneurs with a few employees, or owners of even larger businesses – the quest to differentiate your business from your competition is an ongoing battle. We’ve already mentioned a couple of ways this can be achieved, but your goal takes...

read more
Tell Your Customers What You Can Do For Them

Tell Your Customers What You Can Do For Them

Extending our lists of content sins that website owners commit is another simple to identify yet so-often ignored content faux pas that will leave visitors to your site confused and unsure about being there. It ranks high up with other advice for running a business such as “ask for the sale” and setting clear and defined goals: it’s the sin of not telling a potential customer what you can do for them. It happens more...

read more