How to get more leads from your website and help your business succeed
You may be thinking that a website is not worth the time and effort for your business. That it’s nothing more than virtual real estate, marking out your little section of the world wide web. A digital storefront and nothing more. But there’s a whole lot more your website is capable of. It’s not just a place to show off your services or products. It’s also a solid lead generator if you set it up right. Here’s what we know about how to get more leads from your website.
What do we mean by leads?
Let’s get this out the way quick because there’s a lot of ground to cover in this post!
A lead is roughly defined as someone who has come to your website, seen what you’re offering and expressed an interest in finding out more. Whether they’ve signed up to your mailing list, started following you on social media, or filled out your contact form, they’ve moved from a visitor into the realms of a lovely, warm lead. If you nurture this relationship, there’s a good chance you’ll make a sale!
Not just a contact form
Generating leads from your website is not only about putting up a contact form and expecting people to get in touch, though.
As nice as that sounds, the internet is a vast place, and yours isn’t the only business doing what you do that people can choose to work with.
You need to be doing a lot more to generate leads through your website, and it’s not a totally passive action.
It starts with trust
Before anything else, you’ve got to build trust with your visitors. They need to learn that you are the expert in your field, that what you know is good, reliable information and that you’re a trustworthy source for them.
Trust creates connection, and that brings about desire. In other words, you’re allowing your visitors to get to know you and want to work with you.
But how do you build trust? Easy! You tell them things they want to know, and you do that for free. You share valuable information about what you know, and you don’t ask for a thing in return.
Blog posts like this one are a perfect way to do this. Share hints and tips about your area of expertise, allowing people to get a sense of your knowledge without having to make any commitment in the early stages.
By doing this, you encourage the visitor to keep returning because they know you’re the expert in their field. The more you can get a visitor to return, the likelier they are to sign up to your mailing list, watch your webinar and buy a product or service from you.
Another way to build trust is to share testimonials and reviews on your website. Let your visitors see how other people rate your work. Testimonials create validation. They show how others have trusted you, and people trust what other people have to say!
Offer valuable resources
Ah, lead magnets! The world of freebie resources is huge, and there are a ton that you can sign up for wherever you go online. But this is still a valuable and worthwhile way of generating new leads for your business.
There are hundreds of different ways you can create and supply lead magnets these days. From PDFs and eBooks to webinars, video courses, email challenges, infographics, stock images and more. Whatever you choose to create needs to be relevant to your industry and useful to sign up for. Remember, they’re handing over a precious commodity (i.e. their email address), so you’ve got to make it worth their while!
If you’ve got yourself a fancy lead magnet all prepped and ready, make it clear and visible on your website. You can use opt-in pop-ups, a signup bar at the top of your website, and opt-in landing pages.
Calls to action
Calls to action (or CTAs) are those little bits of text or buttons that encourage your visitors to take the next step in the journey through your website.
Using CTAs is about finding a balance between making sure people know how to get ahold of you and not overwhelming them with all the ‘Buy it now’ buttons.
Remember, a CTA doesn’t just have to be to encourage a sale. It could be to sign up for your lead magnet. It might take them to another helpful blog post or another section of the website they might find beneficial.
Of course, if you’re selling a service, you need to offer a way for leads to contact you. So having a contact form on your website is a must.
Ultimately, you’re leading your visitors towards that ultimate goal – the moment they contact you. But it’s just one part of the whole process, as this blog post has shown!
Creating a website to generate more leads for your business is exactly what we do here at Chewie Media. We’re all about helping you put out a website that shows you as the expert at what you do so you get those inquiries and convert those bookings. So, if you’re ready to turn your website into a lead generating asset, get in touch! We’d love to see how we can help you.