Why Having a Marketing Strategy is Important

by | Growth, Marketing, Small Business

15

March 2021

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Why Having a Strategy for Your Marketing is Important

There's a reason why so much time and budget is spent on marketing. Your product or service can be the greatest thing to ever grace the world, yet if nobody knows about it - what's the use? Businesses of all sizes will make marketing a core focus of the operations with a dedicated team. They will research their audience and find the best ways to get their message across with a proper marketing strategy in place.

Creating good communication with your target market is an artform. It serves as a reference for yourself and any team members to use consistent practices in promoting your business. We'll explain what a marketing strategy is - and why it's important by the first touch on the significance of marketing.

The Importance of Marketing

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." - the American Marketing Association

Marketing is essential. It provides a way to reach your audience, connect with them, and grow your following. You'll be able to see how people are responding to your messaging, and it helps shape the future of your business and the growth of it.

Honestly, if you don't have any marketing behind your product or service, it's unlikely that your organization will go anywhere. It's like driving through the forest without a map to guide you to a final destination. This is why marketing is essential to plan your journey - and highlights why having a strategy is so important.

What is a Marketing Strategy?

In short - a marketing strategy is the game plan for any business in a competitive environment. It sets out the goals and objectives for growth and communication with audiences. The plan sets the methods and practices on reaching your potential customers - and how to convert on their interest.

Marketing strategies contain the mission statement of the company. It will have a value proposition and data on potential and existing customers. After that it can look at target market demographics, and universal brand messaging. It also explain to these clients who YOU are and why they want to work with you.

Even if you're an entrepreneur that works on your own, it'll be the guideline that you need to make everything run more smoothly. As you expand, it sets everybody on the same page in accomplishing where you and your company needs to be.

Because of its broad definition, many people won't do a strategy for marketing. They will focus on actions rather than planning. Creating and publishing content on your website without a plan is the equivalent of firing blindly into the wild. Without any sort of direction - you simply won't hit your target. That leads to why you need a marketing strategy.

Why Do I Need to Have One?

The premise of having a marketing strategy is that your business does not lose out to competitors. Not being able to retain and grow your audience means that your company cannot succeed. The overall strategy provides plans that keep your target market engaged. All the while tapping into new demographics.

Firstly, having a content plan and leads back to your website is excellent for points of reference. However, these postings will often be below standard without a strategy behind them. Without the plan, the content you create won't have consistency in your keywords, images or branding. You want ones that appeal to your target market!

By researching what a marketing strategy is, you will already have a significant advantage over your competition. Many businesses focus on churning out promotional content with the expectation it will generate leads. With the wide world of digital marketing techniques such as social media and email marketing, creating quality content is essential for success.

Not only does that content need to be competitive, but it needs to be guided to the correct location - and be consistent with your brand. It needs to create a buzz and a story that people will love, and it needs to provide value for audiences above all. All these components are packaged in a good marketing strategy.

What Makes a Good Marketing Strategy?

Creating a marketing strategy touches on the big picture incorporating plans for the present and the future. It also allows room for a change in direction should their current marketing strategy not be working. There are a few elements that provide the base of a good and sustainable marketing strategy.

  1. Define your target audience.
    Growth will stunt almost immediately if you are not sure who you are selling to. Do some research into who you think will enjoy your product the most and define it in your strategy. That's who you'll be aiming your content towards.
  2. Have a point of reference.
    Making sure everybody is on the same page is essential. Create some documentation and brand encyclopedia that has a written marketing strategy. Anybody that joins your team can refer to your marketing bible to deliver consistent content.
  3. Show your customers some love through personalization.
    Customers loved to be appreciated. When they are, it's more likely they will stick with you through thick and thin in the future. While  communicating, use their names or direct messages to their personal tastes.
  4. Be a solution for your target market.
    There's always a problem that needs an answer. Writing out that solution in your marketing strategy creates a focal point. Wherever that same problem is identified, your business can come in to offer resolve.
  5. Use available resources to help understand your customers.
    There are many available resources, such as Facebook Pixel. That helps in making sure your ads are seen by the right people. Find those analytics tools and use them as much as you can. The more data you have, the more you will understand your customer!

The Challenges of Creating a Marketing Strategy

Getting a grip on a good marketing strategy can be a challenge. There can be many things to consider - especially if your product or service fits in a broad category. Even a small niche can make it tricky to form a strategy, for instance. Moreover, it is almost imperative that you have one for your product or service.

Finding the time to invest in creating one can be hard to come by - but some services are ready to roll out on your marketing needs. Therefore, we've armed ourselves with marketing knowledge and experts in strategy.

Reach out and we can discuss your goals and objectives, and we'll use our expertise to get you there.

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About the Author

We’re Passionate About Our Business and What We Do

Katie McKay

Katie McKay

Business Operations

Katie McKay excels at her role as business developer at Chewie Media Inc. Her passion for growing companies has not just seen Chewie Media grow in recent years, but all her clients’ businesses as well. She’s the main point of contact for those clients, and loves helping them achieve their goals daily. Katie has a keen eye for what works and what gets in the way and has translated that to developing meaningful user experiences on websites that save time, increase productivity, and expand the reach of her clients. Through websites, SEO, SEM, and hosting, Katie is able to offer her clients a full range of solutions.

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