What Makes a Successful Website?

by | Development, Growth, Marketing

How to Improve Your Website Right Away

Sure - you have a site now, but do you know what it takes to make a successful website? In the age of technology, a business without a website is like bricks without mortar. You need the latter to build up to something. Websites are now serving as the starting point of any sale or request for more information. If someone hears about a brand or organization - the first thing they do is check the website.
 
Having a website for your brand is now essential; anybody selling a product or service has one. They're all vying for your attention and trying to convert on your engagement. There is a difference between a good website and a bad one, however. There are many ways to cut through the online noise - first and foremost, having a superior website. We’ll talk about what makes a website successful above all.

The Importance of a Good Website

Websites now are dynamic and vibrant - and do a lot more than show that tour brand exists. They serve as a display of your services, a marketplaces for products, and a source of engagement for your audience. The limitless potential of websites is what makes them so important. They have become a core focus of business success.

As the online space becomes more competitive, businesses search for the answers to better their web presence. The universal solution to success is improving your website and there are small details you can change to lead on the path to success. If you haven't had a chance to check your SEO score with our FREE SEO Audit Tool, I definitely recommend that!

10 Things You Can Do To Create a Successful Website

Whether you are building a new website for your business or updating an existing one, there are plenty of things that you can add or change. You won’t need to know the ins and outs of coding to put them in place, either. We’ve compiled 10 things you can do to your website to ensure its success for years to come:

  1. Make sure your message is clear

Your business or organization will have a message to tell your audience. Make sure that it screams out loud and clear as soon as the users arrive on the website. Having a large banner with a catchy tagline, a short description, and defining image need to be the first thing your users see.

  1. Your website needs to have some great visuals.

Your website needs to look the part for success. It needs to be consistent with a beautiful brand color palette, captivating logo, stunning imagery, and engaging page layouts. You want your website to be a pleasure to view in every pixel - it will keep your audience scrolling to enjoy more.

  1. Create pages with some exciting content

Now that your website looks the part, you’ll need to add content that keeps your audience interested. Headlines and paragraphs that are short, sweet, and to the point work wonders for engagement. Keep updating your website with search-optimized blog posts, articles, blurbs, and images with exciting stories to keep users engaged.

  1. Make sure your website works on all devices.

Over half of all websites in the Western Hemisphere are being accessed from a mobile home. Your website must work seamlessly across mobile, tablet, and desktop devices making it easy for anyone to navigate. You’ll want as many people as possible logging on to your website. Universal accessibility delivers success.

  1. Does your website tell a story?

Good branding and story are what separates good websites - from the best. Keep a consistent brand voice with content and visuals throughout your website! People want to know who they're working with. A good story on your website is much more likely to convert your target audience into a loyal following.

  1. Search engine optimization is king.

The crown jewel in websites is excellent search engine optimization. Having the right keywords and network of backlinks can make your website much easier to find when typing generic words into a search engine. People will more likely find your website in a search - rather than word of mouth. That makes SEO all the more important. When was the last time that you looked past the second page of Google?

  1. Make your call to action buttons stand out.

Whatever you are trying to achieve in your website - make sure it's easy for a user to get there. Call to action buttons are clickable pieces that lead a user to a product, service, or message. Review your CTAs so that they are big, bold, and look great.

  1. Reduce the load time of your website

Websites that take a long time to load are a drag for your audience - and may not proceed any further with your business. Fast websites that load up in a thumb click are the most successful of the bunch. Make sure no big files weigh down your websites - such as large videos, images, or heavy graphics. Many platforms can help optimize these for you. A successful website is fast... is your host slowing you down? Check out our hosting packages and make sure you don't experience the dreaded lag.

  1. Are you easy to contact?

Some users may have a few questions or want to chat a bit more about your brand. Have your contact information available at the top and bottom of every page. Direct contact through a website helps engage a user to your organization a lot more than just having a web presence. We use an app called Drift that we really like, and I know Hubspot has a successful direct messaging feature as well.

  1. Make sure everything is easy to find on your website.

Reviewing your website to make sure all your pages are easily accessible is a must. Build a navigation button or bar for your users that quickly presents all your essential pages with relevant content.

Don’t Worry If You Can’t Do It All - There’s Help!

There's a lot of ground to cover when creating a website - but a successful one incorporates all of the above elements. To ensure a website that stands the test of time - it's highly recommended that you follow all the steps. They create the perfect online presence for any individual, company, or brand.

It's understandable if you are a busy person and don't have time to build or update a website - help is available! You don't have to do this alone. If you're not sure where to begin, book a call with me to see if we're a good fit to get started!

 

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About the Author

We’re Passionate About Our Business and What We Do

Katie McKay

Katie McKay

Business Operations

Katie McKay excels at her role as business developer at Chewie Media Inc. Her passion for growing companies has not just seen Chewie Media grow in recent years, but all her clients’ businesses as well. She’s the main point of contact for those clients, and loves helping them achieve their goals daily. Katie has a keen eye for what works and what gets in the way and has translated that to developing meaningful user experiences on websites that save time, increase productivity, and expand the reach of her clients. Through websites, SEO, SEM, and hosting, Katie is able to offer her clients a full range of solutions.

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