Original, unapologetic humour.
"...It occurred to me, it would be really funny to create a surprising greeting card, one that paired sweet cartoon imagery with an unexpected sarcastic remark. Having an education in both journalism and graphic design (plus being naturally sassy), I figured I could try making some cards myself. In the beginning it was really just a creative outlet for me, but after showing friends and family what I had come up with and having them laugh, I realized people might actually pay money for these cards! So in January 2007 I made it official. I registered the business name, website, and all the necessary licenses, etc. and I started sourcing out a printer. Six months later I was in stores around BC!"