Why a Professional Website vs DIY is Your Best Choice
We live in an online world. If you’re running a business these days, then the fact is people will most likely find you online. So, you need an online presence. You need a website. But do you go down the route of building your own or should you look at paying a professional to build a website for you? The professional website vs DIY confusion is real! Here’s why you should go for a professional website build rather than doing it yourself.
A totally unique website
If you’re opting for a low-budget option, then you’re likely going to be purchasing a pre-made template. And there are only so many templates available. Sure, you can customize a template with your brand fonts and colours. But it’s still going to look very much like so many other websites out there.
Opting for a professional website build means you’re going to get something custom-built for your business. That means the only limit to how it will look is your imagination! If you’re looking for a way to stand out from the crowd, then a professional website build is the way to go.
If you’re DIY-ing your website, then chances are you don’t have very much coding experience. It could also be that the template you’re using may have limited functions or customization available. These things all add up to a website that doesn’t quite have that professional look to it.
There’s a saying that you get what you pay for. While that’s not always the case, when it comes to your website, professional quality is an investment. Unfortunately, many low-cost, cheap DIY websites do look less professional. Is that the impression you want to give of your business?
Your time is important
When you’re setting up a business, or running a well-established one, your time is precious. The last thing you need to be doing is designing, writing, building and maintaining your website. We’re sure you’ve got way more important stuff to do, like growing your business and increasing your income!
Outsourcing your website build (and even the ongoing maintenance) will save you a lot of time and stress. And that means you get to keep doing the important stuff and the stuff you love doing – running your business.
Speaking of saving time, most professional developers offer ongoing maintenance packages for your website. Chewie Media is no different. And if you opt for a maintenance package, you’ll know your website will be in top condition behind the scenes while you get on with your day-to-day. Having that continued support means you don’t have to worry about updates, errors or server issues, which can take up lots of time when you least expect it.
Did you know that more than half of all internet usage now happens on a mobile phone? When it comes to DIY websites, so many people forget this fact. And there’s nothing more likely to put new visitors off if they can’t access your website effectively while they’re on the move.
A professional website developer will ensure your website is working as it should be on desktop, tablet and mobile phones. So, you won’t miss a single opportunity to get your business visible.
Expertise and knowledge
You’re not just paying for some pretty website pages to promote your business! A good website developer will always know exactly how to optimise your website to generate lots of traffic too. And lots of traffic means plenty of potential clients or customers. So you’re investing in all the knowledge and expertise they have developed over the years. And that’s a worthwhile investment if you ask us!
DIY doesn’t always mean free or low-cost
Yes, there are plenty of free or budget website platforms out there, offering the absolute basics to get you up and running. But, as your website and business grow, you’ll need more integrations (like eCommerce, contact forms or mailing list compatibility, for example). Those added integrations come at a price, whether as an upgrade fee or a monthly subscription cost. In time, those costs add up.
A professional website developer will always outline these costs upfront. You’ll know what it is you’re paying for, no surprises. And, while the initial outlay might seem higher, overall you’ll be making a sensible long-term investment in your business.
And, not only that, how much money are you losing by having a site that is actively turning people away?
So, now you know why you should be opting for a professional website build, what are you waiting for? Drop us a message, and let’s see what we can do for you.