Common Website Myths We hear these common website myths all the time. There is always a lot of talk about websites, how to use them and what to do next. It's time to discuss the legitimacy of some of those claims. Let's dispel some of those myths...
Katie McKay
Here Are Some Of The Things Going On Lately
How to Pick a Good Domain Name
How to Pick a Good Domain Name This is the first step that you’ll need to take when it comes to making your mark online: purchasing a domain name. Take a moment, think about what you want your domain name to say about your business. Here’s are some tips on how to pick a good domain name. What is a...
Benefits of Outsourcing your Digital Marketing Team
The Benefits of Outsourcing Your Digital Marketing Team As more businesses move online, the need for increasing online visibility grows. We know you need a digital marketing team to keep your business at the forefront of your industry. But we also know that it’s not always possible for small...
Professional Website vs DIY
Why a Professional Website vs DIY is Your Best Choice We live in an online world. If you’re running a business these days, then the fact is people will most likely find you online. So, you need an online presence. You need a website. But do you go down the route of building your own or should you...
You Built A Website – Now What?!
I heard a quote by Maya Angelou this morning that really spoke to me – “Nothing Will Work Unless You Do”. Your website is a VERY powerful tool in terms of getting your messaging across. It increases the professionalism of your site, and the overall appearance of your business and ultimately of you...
Videos Make Visitors Happy
Last week, we touched on Testimonials, and how these amazing pieces of content can build trust with your customer about a topic that you can’t explain yourself – that you’re better at what you do. Now I am going to continue on with something else that builds trust with your audience and helps...
Testimonials are Terrific
Last week we furthered our discussion on connecting with your visitor – we explained how personal stories can have a great impact on this. Your goal as a company should be to tell people about all of the ways that you are different from any of the other companies out there, and you can achieve...
Tell a Personal Story
Pictured above: Paul Henczel, founder of Story Academy, and author of the book "Miracle in a Mill". In this particular picture, he was speaking at "My Story Mondays" in Vancouver; a place where an adult can share a story and elevate themselves while inspiring others. Last week we started...
Use Your Face!
Yes, that's down below. And yes, it took us forever to put pictures of ourselves online. We're learning too. For the majority of business owners, whether they are solopreneurs or entrepreneurs with a few employees, or owners of even larger businesses – the quest to differentiate your business from...
Tell Your Customers What You Can Do For Them
Extending our lists of content sins that website owners commit is another simple to identify yet so-often ignored content faux pas that will leave visitors to your site confused and unsure about being there. It ranks high up with other advice for running a business such as “ask for the sale” and...