Videos Make Visitors Happy

by | Chewie Tip, Marketing, Video Production


June 2018

Last week, we touched on Testimonials, and how these amazing pieces of content can build trust with your customer about a topic that you can’t explain yourself – that you’re better at what you do.

Now I am going to continue on with something else that builds trust with your audience and helps convert that trust into eventual sales.

In fact, this piece of content is so powerful, over 80% of businesses have now decided that it is important to their future strategy. 

This piece of content is so important, Google is 53 times more likely to land your website on the front page if you have on of these.  This piece of content is so influential, it converts 70% more people into purchasers and subscribers.
This piece of content is Video, and you need it on your website.

You know you’ve been in the industry a while when an entire topic comes full circle, and this one certainly has.  Video.  It used to be the death kiss of amateur web designers and frustrating website experiences.  They would load, or pop up, or the sound would blare, and people would leave the page.  It was incredible, almost the exact same metrics were true, but in the inverse.  Audiences were more likely to leave your site, less likely to convert, and it was almost never part of a business’ marketing plans.  So, what changed?  For one, loading times lowered significantly.  Number two, mobile visitors became more prevalent, and three, the market shifted in how audiences consume content.  Video is now a primary delivery system for content and information on the internet, and people accept it, and in a lot of cases, seek it out.

This year we’re excited about video – I hope you are too!

So how can you leverage video content on your website?  First, make sure it doesn’t just autoplay, especially on a page that might act as a page people head back to multiple times… if you have the same video autoplay on all your product pages, you might frustrate your customer into leaving.  Second, make sure video content is accompanied by some sort of textual explanation – some people can’t watch your video at the moment, so including the highlights in text for others is am important courtesy.  Third, make sure your videos are easily digestible.  Nobody needs a 1-hour video on each of your services – keep it around 3 minutes if possible.  Some content warrants longer run-times obviously, so if it needs to be 5 minutes, don’t go sweating it.  This year we’re excited about video – I hope you are too!



About the Author

We’re Passionate About Our Business and What We Do

Katie McKay

Katie McKay

Business Operations

Katie McKay excels at her role as business developer at Chewie Media Inc. Her passion for growing companies has not just seen Chewie Media grow in recent years, but all her clients’ businesses as well. She’s the main point of contact for those clients, and loves helping them achieve their goals daily. Katie has a keen eye for what works and what gets in the way and has translated that to developing meaningful user experiences on websites that save time, increase productivity, and expand the reach of her clients. Through websites, SEO, SEM, and hosting, Katie is able to offer her clients a full range of solutions.

Professional Website vs DIY

Why a Professional Website vs DIY is Your Best Choice We live in an online world. If you’re running a business these days, then the fact is people will most likely find you online. So, you need an online presence. You need a website. But do you go down the route of...

Providing Websites During CoVid.

We get it, we're navigating the new business landscape too. Many of our clients and fellow entrepreneurs settle into what is being called the “New Normal” I find myself asking the question more and more about potential clients – “Is there a way to provide them a...

Adapting When We Need To Adapt

We’ve been receiving a lot of communication lately from current clients as well as new clients about how to stand out quickly and become visible to more people.  Uncertain times and the change in flow of new clients and customers can leave businesses looking for a way...