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Welcome to Chewie Media

Welcome to Chewie Media

It’s official!  Chewie Media has officially opened it’s doors.

Welcome to the home of Chewie Media Inc, an online development firm looking to combine hard work, a keen eye for detail, and a love of the unconventional to deliver unique solutions to clients. Founded by Jeremy Kasdorf, Director of the Web Services department at Cylensis Data Solutions for over five years and an active participant in the web development sector for over a decade, Jeremy is eager to position Chewie Media as a go-to resource for all of your business’ design and development needs.

Chewie’s focus can be found also outside of media, as we perform software development tasks as well.  A primary service of ours is Bid Intent, an online bid-tender and document sharing service which has been created to make it easier for general contractors to strealine the bid-tender process, cut down on printing costs and the time associated with that, and connect with more vendors than they would normally be able to.

As many people can tell from looking at our site, there are already some exciting things happening very quickly for Chewie Media and I will be looking to discuss some of them as they develop.

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Expectations VS Reality – The “Client’s Dog” rule and giving your website a chance

We develop and design websites every day that we are excited about.  This isn’t fan-service or corporate speak for “we take your project seriously, so hire us.”  This is the truth.  Sure, we work on projects that have parts of the project that we aren’t crazy about.  I’ll admit that too.  Sometimes a design or development requirement occurs that makes our concern level rise about the project.  The joke in the website design industry and around the office which I will now refer to as the “Client’s Dog” rule is that every client wants something on their design that can be seen as inappropriate or out of place for the design.  Sometimes this is a mascot.  Sometimes it is the owner.  Sometimes this is a picture of the owner’s boat, favorite sport’s team, or other interest.

Usually it is a pet.

 

We realized as we reflected on our role in facilitating that rule, that we have also embraced this rule for a couple of other clients with strong success

 

We realized a while into referring to this rule that this is in fact a rule that we have broken to the nth degree with our business.  Chewie is a pet, and the business does not only have her on the site, but is also actually named after her.  In this case, she is my pet. We realized as we reflected on our role in facilitating that rule, that we have also embraced this rule for a couple of other clients with strong success.

And we also realized something important that day.

Despite the state of any project we are involved in at any given time, and despite the level of “Client’s Dog” that is taking place within a project – we are universally excited about the project that goes out into the world.  Every. Single. Time.  We get attached, we work programming magic to make things better or more robust than the project calls for.  We make lists capable of handling hundreds of items, when there will only ever be 4 items.

 

We build websites that we want to see on the internet.  And because of this, our excitement usually mirrors that of our clients’ excitement.

 

We make images that expand and contract automatically when these images will hardly ever change.  We build websites that we want to see on the internet.  And because of this, our excitement usually mirrors that of our clients’ excitement.
And this is where the thrust of this entry is found.

Websites need to be given a chance.  We’ve been conditioned that since everything is so quick with technology, that our amazing website that has everything and the kitchen sink will also be able to climb the ranks of google in one day and sit atop that lofty throne like the champion that it is.  Unfortunately, this is not always the case.  The case is that the brand new site that just got created is now competing with all of the other existing websites out there of its kind.  And those have been around for a lot longer and have a lot more content and a lot more money spent into crafting how content has been created to show up when someone looks up anything to do with their site.

 

This helps organic listings.  We make sure meta-tags, descriptions, relevant content, location tags, and structure all fall in line with what google likes.

 

Google is not instant.  It will crawl a site, but it will take time to decide on how your site should be ranked.  Age has something to do with it, frequent, relevant content has something to do with it.  And sometimes it just takes a while to see how the site will be situated in the rankings.  Having a properly built website is the first step; we make sure that is taken care of.  This helps organic listings.  We make sure meta-tags, descriptions, relevant content, location tags, and structure all fall in line with what google likes.  The second step is of course your content: updates are important.  The third step is SEO and advertising.  This can be done with google adwords and campaigns.  This also can be done with advertising – the more people that hear about your site, the more visitors you get, and the more Google ranks your site.

 

Rome wasn’t built in a day and unfortunately, Google rankings can’t be as well.

 

But this all comes back to expectations.  We expect this to be instant.  The doors open and suddenly the internet basks in the glory of that new website.  New website smell bursts through the google ranks and into the homes of the entire population of planet earth.  This doesn’t happen though, Rome wasn’t built in a day and unfortunately, Google rankings can’t be as well.

However, this isn’t a bad thing – this is a great thing.  This means that you can appear at the top as well.  Just continue doing the right things: building a quality website, doing quality work as a business, and being good to your clients.  And much like your company, your website status will grow.  Spend some money on SEO, but get the word out there too.  You will see monthly visitors grow.  And this is the important metric – not total visitors, but comparison from previous months.

Because even if 200 people see your site in a month sometimes, that is 200 more people who know about your business than a month before.  And the next month those are 200 or more people again.  Your website is an amazingly powerful marketing tool that can be used to get your message out to everybody that can possibly get to your site.  But it’s still a tool.

So give it a chance. 

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It’s time to take your website on a date.

Let’s set the scene.  What’s the most important thing on a date?  To make a good first impression.  First impressions will affect how you interact with that person for the rest of the date, and will affect what you think about them until they do something to make you think differently, or until the date ends.

It’s not just about dates

So why am I talking about dates?

Because people every day are dating your website; your most important marketing tool.  Every person to walk through your virtual doors is taking your website on a date.

And your website has almost no time to make a good first impression.

Almost five seconds to be exact.  If you’re lucky.

Gone in 60… I mean 5 seconds

People are becoming increasingly less forgiving when it comes to how long they will stay on a website that doesn’t immediately engage them

 

I opened up our website a few months ago and decided to see what I could take in during 5 seconds on our site.  You should do the same.  Mine went something like this:

Chewie media would like to (1 second) announce the release of (2 seconds) a new project.  We are (3 seconds) pleased to display this website (4 seconds) in our portfolio.  Please click (5 seconds)

As you can tell, and I could tell, this was not good.  Our website made a terrible first impression on our “date”.  On top of that, the picture next to this information was small.  A list of services could be found below, but there was little in the way of material that was even capable of making a good first impression on the front page.

First Impressions are everything

We set about redesigning the Chewie Media website after this, and some other consideration.  We had failed to even listen to our own advice and felt that part of the reason was how the site didn’t capture us the same way that our other projects capture us immediately.  The reason why is because of the first five seconds.

People are becoming increasingly less forgiving when it comes to how long they will stay on a website that doesn’t immediately engage them.  So much can be gleaned from a website about the company or person it represents without even reading the content and visitors are more discerning of that than ever.  As website runners, it would do us well to keep this in mind on a daily basis.

And I would encourage all of you to take your website out for a date from time to time.  The sooner the better.

You may learn a thing or two about it.

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You’re guilty of it, and we’re guilty of it.

Look at it sitting there… left out there in the cold with no one to pay attention to it; forgotten about.  It looks like it hasn’t been updated for months.

That poor, poor, website news feed.

You know you’ve heard it many times before, and we’ve been saying it to our clients, but it’s important to update your website to let others know what you’ve been doing as a company.  We’ve all been to a site with a news feed that has had the last update dated from last year and wondered if the site is still alive.

So I’ll take this opportunity to briefly discuss why having an updated news feed (do as I say, not as I do) is such a great thing to have for your website, and why it’s good to let people know everything that you or your company is currently up to.

It connects with your audience

 

Your personality comes through on these posts, creating a rapport with viewers before you even pick up the phone or draft an email.

 

Your viewers are your audience, and you never know when someone will stumble on your site and decide they just plain like you.  It will be in the personality that your website exudes; the voice that your words take on, and the attitude in the images you use.  What better way to make the right impression than with a stream of information about what you are up to being broadcast to your audience using your “voice”.  Your personality comes through on these posts, creating a rapport with viewers before you even pick up the phone or draft an email; this is your first impression.

It gets rid of the “ghost town” effect

Yep, we know you’re busy; everybody is busy with all aspects of their business and the website usually gets forgotten from time to time.  Updating your news feed performs a very important function though; it helps stave off the feeling that your web site is a “ghost town”.  People will be coming to your website for a variety of reasons, but all of them will notice if your site doesn’t look like it has been updated in a while.  It doesn’t matter if you’re doing exciting and new things offline; for anyone checking your information online, they’ll only know that the last thing exciting that happened was that newspaper article in 2004.

It serves to enhance the most important piece of marketing you have

What is your most important piece of marketing?  Is it your brochure?  Your ad in the phonebook?  Your half a page magazine ad?

 

why wouldn’t you want to jump at any opportunity to enhance your website

 

The answer is none of those.  It is your website.  Your website will at one point or another be viewed by everyone who may or may not want to contact you.  If they are thinking of using your company for anything, they will search for you online.  With this in mind, why wouldn’t you want to jump at any opportunity to enhance your website with more content which is also relevant to your company and industry?

We at Chewie think that news feeds are a fantastic way to connect with your audience, update your website, and enhance your online presence.  So love and nurture your news feed; let it grow and it will pay you back.

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