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Tag Archives: Website Design

Expectations VS Reality – The “Client’s Dog” rule and giving your website a chance

We develop and design websites every day that we are excited about.  This isn’t fan-service or corporate speak for “we take your project seriously, so hire us.”  This is the truth.  Sure, we work on projects that have parts of the project that we aren’t crazy about.  I’ll admit that too.  Sometimes a design or development requirement occurs that makes our concern level rise about the project.  The joke in the website design industry and around the office which I will now refer to as the “Client’s Dog” rule is that every client wants something on their design that can be seen as inappropriate or out of place for the design.  Sometimes this is a mascot.  Sometimes it is the owner.  Sometimes this is a picture of the owner’s boat, favorite sport’s team, or other interest.

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The three most important questions

The three most important questions to ask yourself when hiring website designers and developers:

Most of the times when we are asked about building a website, the first three questions we receive are: When can it be done?  Do I need to do anything?  How much will it cost?

These questions pop out within the first five minutes, and are unfortunately anything but easy to determine.  Whether we like to admit it or not, a project like this does not usually have quick answers to number 1 or number 3.  The short answers are usually “when do you need it by” and another answer telling you “typically between ‘x’ and ‘y’, depending on how large of a project it is”.  This brings me to the three important questions you must know the answer to in order to make any meeting with a developer/designer as beneficial as possible.

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Introduction: So you want to have a web presence

Ah the internet: the great promise of bigger and better things to all businesses and people.  Where one can make a fortune in a day, become a sensation in the time it takes to “go viral” (see?  Buzzword!), and generally expand your horizons from the area that you can physically access to all over the world as fast as you can say “generation c”.  I know that for some of you reading this, the idea of this is second nature and that the very voice in which I am writing this sounds “old”, much like a textbook talking about what the promise of dial-up internet and the ability to “instantly message” people really means.

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Why you need a website even if you think you don’t

Alright, let’s put aside for a second that a multimedia company is posting a blog entry about why you need a website.  No matter who says it, the statement is true despite how hard we try and avoid it.  Hopefully knowing this will help make the next set of decisions easier, as this is the true purpose of our blog: to make things easier.

This scenario usually plays out in most conversations we have when someone inquires about what we can do.

“Oh, but I’m just a small business; I run one location and I have a list of existing clients already.  I’ve been operating this way for 20 years, so why would I need a website when everything has been going fine?”

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It’s time to take your website on a date.

Let’s set the scene.  What’s the most important thing on a date?  To make a good first impression.  First impressions will affect how you interact with that person for the rest of the date, and will affect what you think about them until they do something to make you think differently, or until the date ends.

It’s not just about dates

So why am I talking about dates?

Because people every day are dating your website; your most important marketing tool.  Every person to walk through your virtual doors is taking your website on a date.

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