Ah the internet: the great promise of bigger and better things to all businesses and people. Where one can make a fortune in a day, become a sensation in the time it takes to “go viral” (see? Buzzword!), and generally expand your horizons from the area that you can physically access to all over the world as fast as you can say “generation c”. I know that for some of you reading this, the idea of this is second nature and that the very voice in which I am writing this sounds “old”, much like a textbook talking about what the promise of dial-up internet and the ability to “instantly message” people really means.
Alright, let’s put aside for a second that a multimedia company is posting a blog entry about why you need a website. No matter who says it, the statement is true despite how hard we try and avoid it. Hopefully knowing this will help make the next set of decisions easier, as this is the true purpose of our blog: to make things easier.
This scenario usually plays out in most conversations we have when someone inquires about what we can do.
“Oh, but I’m just a small business; I run one location and I have a list of existing clients already. I’ve been operating this way for 20 years, so why would I need a website when everything has been going fine?”
Let’s set the scene. What’s the most important thing on a date? To make a good first impression. First impressions will affect how you interact with that person for the rest of the date, and will affect what you think about them until they do something to make you think differently, or until the date ends.It’s not just about dates
So why am I talking about dates?
Because people every day are dating your website; your most important marketing tool. Every person to walk through your virtual doors is taking your website on a date.
Look at it sitting there… left out there in the cold with no one to pay attention to it; forgotten about. It looks like it hasn’t been updated for months.
That poor, poor, website news feed.
You know you’ve heard it many times before, and we’ve been saying it to our clients, but it’s important to update your website to let others know what you’ve been doing as a company. We’ve all been to a site with a news feed that has had the last update dated from last year and wondered if the site is still alive.