Nothing worth doing… or Mistakes business owners make with their website and how it may be costing you money
We all know the sayings. Time is money, nothing worth doing is easy, let the experts be the experts. As a business owner, you may have romanticized about the idea of spending all of your time doing what you love. Spending coffee-filled mornings on the laptop answering emails. The truth is that there is very little time for coffee or emails; you must wear many different hats in a day, especially when you are running a small business – and unfortunately, none of these hats can be silly. You are your own marketing, accountant, PR, secretary, account manager, project manager, etc. This leaves very little time to actually do the thing that got you into starting your own business in the first place! As business owners, we become obsessed with the need to do everything ourselves, to be able to wear all of those hats proudly and with confidence. We strive to save money and do a great job all at the same time.
Okay, here we go. I know, we broke our rule on blog writing… again. We but we adhered to another cardinal rule in business: keep your clients happy. And we did this over the last 2 months as we positioned all of our offerings to reinforce this core value at Chewie Media. A pillar in our services ecosystem that this became most obvious was our hosting offering.
Chewie Media offers a completely managed hosting service for a nominal fee, or completely included in our monthly website plans. This is part of our desire to take the headaches out of website building and design. Being a completely managed hosting service, this can sometimes incur significant time investment from us during times of site migration, unexpected content loss by our clients (hey, mistakes happen! That’s what we’re here for), or the occasional security breach (I’m looking at you, SSL). We also have to make sure we are up on some of the latest requirements by governing bodies such as the new Canadian anti-spam laws which put some of the onus on the website hosts running email services, such as us.
Don’t look now, but we pulled out the street-sign image for this topic. It’s a very easy thing to do, say that you offer a full suite of support for a client, especially in the internet age where an email address and a domain name can make you a service-based company online. Unfortunately for clients, these things do not automate the process of actually providing valuable service to the client.
When establishing Chewie Media, we decided that we did not wish to keep clients at arms length, or that we would set up ways to distance ourselves and our support from the end user; Chewie Media would be a company that would go the extra mile for the client, even if the request was not explicitly stated in an agreement.