Ah the internet: the great promise of bigger and better things to all businesses and people. Where one can make a fortune in a day, become a sensation in the time it takes to “go viral” (see? Buzzword!), and generally expand your horizons from the area that you can physically access to all over the world as fast as you can say “generation c”. I know that for some of you reading this, the idea of this is second nature and that the very voice in which I am writing this sounds “old”, much like a textbook talking about what the promise of dial-up internet and the ability to “instantly message” people really means.
Alright, let’s put aside for a second that a multimedia company is posting a blog entry about why you need a website. No matter who says it, the statement is true despite how hard we try and avoid it. Hopefully knowing this will help make the next set of decisions easier, as this is the true purpose of our blog: to make things easier.
This scenario usually plays out in most conversations we have when someone inquires about what we can do.
“Oh, but I’m just a small business; I run one location and I have a list of existing clients already. I’ve been operating this way for 20 years, so why would I need a website when everything has been going fine?”