We develop and design websites every day that we are excited about. This isn’t fan-service or corporate speak for “we take your project seriously, so hire us.” This is the truth. Sure, we work on projects that have parts of the project that we aren’t crazy about. I’ll admit that too. Sometimes a design or development requirement occurs that makes our concern level rise about the project. The joke in the website design industry and around the office which I will now refer to as the “Client’s Dog” rule is that every client wants something on their design that can be seen as inappropriate or out of place for the design. Sometimes this is a mascot. Sometimes it is the owner. Sometimes this is a picture of the owner’s boat, favorite sport’s team, or other interest.
Okay, here we go. I know, we broke our rule on blog writing… again. We but we adhered to another cardinal rule in business: keep your clients happy. And we did this over the last 2 months as we positioned all of our offerings to reinforce this core value at Chewie Media. A pillar in our services ecosystem that this became most obvious was our hosting offering.
Chewie Media offers a completely managed hosting service for a nominal fee, or completely included in our monthly website plans. This is part of our desire to take the headaches out of website building and design. Being a completely managed hosting service, this can sometimes incur significant time investment from us during times of site migration, unexpected content loss by our clients (hey, mistakes happen! That’s what we’re here for), or the occasional security breach (I’m looking at you, SSL). We also have to make sure we are up on some of the latest requirements by governing bodies such as the new Canadian anti-spam laws which put some of the onus on the website hosts running email services, such as us.
The three most important questions to ask yourself when hiring website designers and developers:
Most of the times when we are asked about building a website, the first three questions we receive are: When can it be done? Do I need to do anything? How much will it cost?
These questions pop out within the first five minutes, and are unfortunately anything but easy to determine. Whether we like to admit it or not, a project like this does not usually have quick answers to number 1 or number 3. The short answers are usually “when do you need it by” and another answer telling you “typically between ‘x’ and ‘y’, depending on how large of a project it is”. This brings me to the three important questions you must know the answer to in order to make any meeting with a developer/designer as beneficial as possible.
Ok, so your domain name is important; it’s quite important actually. A domain name can tell a potential client a lot about your business, and that’s before they even head to your website. A domain name will be where someone finds your website, where all of your emails come from, and will appear on every piece of marketing you do from when you get a domain up until… well… ever.
It looks like an easy enough process: go to a registrar, enter the domain name, and click the “purchase” button. But you need to put a lot more thought into the process which they don’t explain on those websites.
Alright, let’s put aside for a second that a multimedia company is posting a blog entry about why you need a website. No matter who says it, the statement is true despite how hard we try and avoid it. Hopefully knowing this will help make the next set of decisions easier, as this is the true purpose of our blog: to make things easier.
This scenario usually plays out in most conversations we have when someone inquires about what we can do.
“Oh, but I’m just a small business; I run one location and I have a list of existing clients already. I’ve been operating this way for 20 years, so why would I need a website when everything has been going fine?”
Let’s set the scene. What’s the most important thing on a date? To make a good first impression. First impressions will affect how you interact with that person for the rest of the date, and will affect what you think about them until they do something to make you think differently, or until the date ends.It’s not just about dates
So why am I talking about dates?
Because people every day are dating your website; your most important marketing tool. Every person to walk through your virtual doors is taking your website on a date.
Look at it sitting there… left out there in the cold with no one to pay attention to it; forgotten about. It looks like it hasn’t been updated for months.
That poor, poor, website news feed.
You know you’ve heard it many times before, and we’ve been saying it to our clients, but it’s important to update your website to let others know what you’ve been doing as a company. We’ve all been to a site with a news feed that has had the last update dated from last year and wondered if the site is still alive.