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Women in Business: International Women’s Day

Women in Business

Women in Business: International Women’s Day

We’ve done amazing work creating awareness for women in business and young women heading into careers and positions which are traditionally held in majority by men. Women are heading into technology, engineering, and sciences at an increased rate, and we are seeing women even attain the highest levels within the largest companies.

With that being said, we are still far away from where we should be, and it starts with the little things. We need start showing our children that women accomplish just as much as men. They should hear that they don’t need to choose between children and career. If they desire it, they can raise a family and accomplish their life’s goals.

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Nothing worth doing… or Mistakes business owners make with their website and how it may be costing you money

We all know the sayings.  Time is money, nothing worth doing is easy, let the experts be the experts.  As a business owner, you may have romanticized about the idea of spending all of your time doing what you love.  Spending coffee-filled mornings on the laptop answering emails.  The truth is that there is very little time for coffee or emails; you must wear many different hats in a day, especially when you are running a small business – and unfortunately, none of these hats can be silly.  You are your own marketing, accountant, PR, secretary, account manager, project manager, etc.  This leaves very little time to actually do the thing that got you into starting your own business in the first place!  As business owners, we become obsessed with the need to do everything ourselves, to be able to wear all of those hats proudly and with confidence.  We strive to save money and do a great job all at the same time.

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To the Moon and Back: Accepting Dogecoin and other Crypto Currencies on your E-Commerce Website.

So confusion, such community, much… moon?  If you’ve been paying attention to online technologies, have a family member or friend who does, or are beginning to investigate the world of online stores in general, chances are you have heard of Bitcoin.  And maybe Litecoin.  But there’s another one that you should hear about if you haven’t already.  An accessible, fun, and not so serious cryptocurrency that is driven by an equally accessible, fun, and not so serious community.  This currency has been labelled as “dead” to “next big thing” and everywhere in between.

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Expectations VS Reality – The “Client’s Dog” rule and giving your website a chance

We develop and design websites every day that we are excited about.  This isn’t fan-service or corporate speak for “we take your project seriously, so hire us.”  This is the truth.  Sure, we work on projects that have parts of the project that we aren’t crazy about.  I’ll admit that too.  Sometimes a design or development requirement occurs that makes our concern level rise about the project.  The joke in the website design industry and around the office which I will now refer to as the “Client’s Dog” rule is that every client wants something on their design that can be seen as inappropriate or out of place for the design.  Sometimes this is a mascot.  Sometimes it is the owner.  Sometimes this is a picture of the owner’s boat, favorite sport’s team, or other interest.

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Back in the saddle again (or “What happens when your host is no longer fulfilling your needs”)

Okay, here we go.  I know, we broke our rule on blog writing… again.  We but we adhered to another cardinal rule in business: keep your clients happy.  And we did this over the last 2 months as we positioned all of our offerings to reinforce this core value at Chewie Media.  A pillar in our services ecosystem that this became most obvious was our hosting offering.

Chewie Media offers a completely managed hosting service for a nominal fee, or completely included in our monthly website plans.  This is part of our desire to take the headaches out of website building and design.  Being a completely managed hosting service, this can sometimes incur significant time investment from us during times of site migration, unexpected content loss by our clients (hey, mistakes happen!  That’s what we’re here for), or the occasional security breach (I’m looking at you, SSL).  We also have to make sure we are up on some of the latest requirements by governing bodies such as the new Canadian anti-spam laws which put some of the onus on the website hosts running email services, such as us.

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The three most important questions

The three most important questions to ask yourself when hiring website designers and developers:

Most of the times when we are asked about building a website, the first three questions we receive are: When can it be done?  Do I need to do anything?  How much will it cost?

These questions pop out within the first five minutes, and are unfortunately anything but easy to determine.  Whether we like to admit it or not, a project like this does not usually have quick answers to number 1 or number 3.  The short answers are usually “when do you need it by” and another answer telling you “typically between ‘x’ and ‘y’, depending on how large of a project it is”.  This brings me to the three important questions you must know the answer to in order to make any meeting with a developer/designer as beneficial as possible.

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Introduction: So you want to have a web presence

Ah the internet: the great promise of bigger and better things to all businesses and people.  Where one can make a fortune in a day, become a sensation in the time it takes to “go viral” (see?  Buzzword!), and generally expand your horizons from the area that you can physically access to all over the world as fast as you can say “generation c”.  I know that for some of you reading this, the idea of this is second nature and that the very voice in which I am writing this sounds “old”, much like a textbook talking about what the promise of dial-up internet and the ability to “instantly message” people really means.

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Your Domain Name and You

Ok, so your domain name is important; it’s quite important actually.  A domain name can tell a potential client a lot about your business, and that’s before they even head to your website.  A domain name will be where someone finds your website, where all of your emails come from, and will appear on every piece of marketing you do from when you get a domain up until… well… ever.

It looks like an easy enough process: go to a registrar, enter the domain name, and click the “purchase” button.  But you need to put a lot more thought into the process which they don’t explain on those websites.

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Why you need a website even if you think you don’t

Alright, let’s put aside for a second that a multimedia company is posting a blog entry about why you need a website.  No matter who says it, the statement is true despite how hard we try and avoid it.  Hopefully knowing this will help make the next set of decisions easier, as this is the true purpose of our blog: to make things easier.

This scenario usually plays out in most conversations we have when someone inquires about what we can do.

“Oh, but I’m just a small business; I run one location and I have a list of existing clients already.  I’ve been operating this way for 20 years, so why would I need a website when everything has been going fine?”

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It’s time to take your website on a date.

Let’s set the scene.  What’s the most important thing on a date?  To make a good first impression.  First impressions will affect how you interact with that person for the rest of the date, and will affect what you think about them until they do something to make you think differently, or until the date ends.

It’s not just about dates

So why am I talking about dates?

Because people every day are dating your website; your most important marketing tool.  Every person to walk through your virtual doors is taking your website on a date.

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