Let’s set the scene. What’s the most important thing on a date? To make a good first impression. First impressions will affect how you interact with that person for the rest of the date, and will affect what you think about them until they do something to make you think differently, or until the date ends.It’s not just about dates
So why am I talking about dates?
Because people every day are dating your website; your most important marketing tool. Every person to walk through your virtual doors is taking your website on a date.